Sisu Group is a fast-growing iGaming startup with over 150 team members and offices in Tallinn and Malaga. We are on a mission to redefine the future of iGaming and sports betting by building cutting-edge technology and next-generation player experiences - In 2024, ReSpin.com and Epicbet.com were successfully launched. Backed by €21M in secured funding, the majority of our company is owned by the people building it, our team. Sisu promotes a collaborative, non-corporate culture, offering competitive salaries with stock options to match. 

The Brand & Content Manager takes full ownership of our brands, shaping a clear and distinctive narrative and identity for each product and its community. In this key role, you will define how we present ourselves to the world. You will lead a diverse team of creatives and specialists, including Graphic Designers, Crypto Community Specialist, Content Specialists, and Social Media Manager. Your goal is to bring these talents together to build a cohesive brand identity that resonates with target audiences, drives player acquisition, and fosters a loyal community across both Web2 and Web3 channels. In the long term, you will also be building brand identities from scratch.

You will be the central owner of our customer-facing brand identities, while also developing and strengthening the employer branding of our main brand, Sisu Group :)

Your Skills and Experience:

• 5+ years of experience in product branding, brand design, creative leadership, or media production. Background in iGaming, FinTech or Crypto required

• Analytical and creative thinker with great communication skills. A team player who can inspire and motivate others

• Hands-on experience with cross-media production and creative campaigns that are bold, on brand, and stand out

• At least 2 years of experience leading creative or multi-disciplinary teams. Strong storytelling skills to help shape and grow a long-term brand

• Strong project management skills. Experience with Adobe Creative Suite is a plus

• Bachelor’s degree in Marketing, Business, Design, or a related field

Your will be responsible for:

Team Leadership & Management

• Lead the day to day workflow and development of Graphic Designers, Content Specialists, Social Media Managers, and Crypto Community Specialist

• Act as the final editor and visual gatekeeper for all creative assets, ensuring brand consistency, compliance, and room for localisation

• Own the content calendar and manage tasks and timelines using project management tools, building efficient content and design processes

Brand Strategy & Positioning

• Define and maintain the brand playbook (tone of voice, visual identity, and messaging pillars) ensuring consistency across the site and offsite

• Analyse competitor activity to identify gaps in the market and position our brand as a leader in the industry

• Build brands that stand out and are hype

Content Operations & SEO

• Develop a robust content strategy that balances SEO-driven traffic generation with player engagement

• Work closely with the Crypto Community Specialist to create high engagement content for Discord, Telegram, and X, tailored to Web3 audiences

• Oversee content localisation workflows to ensure messaging resonates in different target markets

Performance & Analytics

• Monitor content performance using Google Analytics and social listening tools. Track and report brand KPIs to measure impact and growth

• Optimisation: Continuously test and improve headlines, creatives, and formats to maximise performance and results

Employer Branding

• Collaborate closely with the People department to design and implement campaigns that enhance the company's appeal to both prospective and current employees

Company culture and benefits:

At Sisu Group we believe in creating a positive and inclusive workplace culture where teamwork is the key. We value collaboration, open communication, and treat all team members as equals. We encourage each other to be proactive and take ownership, while also providing the support and resources needed to help them grow and develop even further.

We understand that our employees are our biggest asset, which is why we offer a competitive compensation package that includes stock options, and generous paid time off. We believe that building a great company is about more than just creating a successful product, it's about building a community of passionate and driven individuals who share a common goal.

If you're looking for a company where you can grow professionally, work with talented and dedicated colleagues, and make a real impact, while sharing our key values of caring, thinking outside the box, taking charge and having a positive mindset, then Sisu Group is the place for you.

By submitting this application, the candidate agrees that Sisu Group stores personal details to be able to process the job application. Sisu Group follows and is compliant with the General Data Protection Regulation. Clear police record required, ensuring a commitment to integrity and a safe workplace.